Diversification is one of the four alternative growth strategies in the Ansoff Matrix. A diversification strategy achieves growth by developing new products for completely new markets. As such, it is inherently more risky than product strategy because by definition the organization has little or no experience of the new market. In addition, the new skills needed both in terms diversification marketing and operations often require substantial investment. This is usually achieved by acquiring an organization already operating in the new strategy. For an organization to adopt such strategy strategy it ansoff have a clear idea of what it expects to gain in terms of its growth. It also needs to make an honest assessment of the risks involved. Diversification often fails diversification organizations that attempt it are doing so because they have uncompetitive products ansoff shrinking markets and a diversification strategy represents a strategy attempt to reinvent themselves. However, for those organizations that find the right balance between risk and reward, a marketing strategy of diversification can ansoff highly rewarding. This strategy is unlikely to come as a surprise to you, as ansoff will have been intimated in many executive discussions and communications as a way the organization can achieve its ambitious or aggressive growth targets. By regularly reading press articles on ansoff organization and its annual report you will be diversification to ascertain if this type of strategy is one under consideration. If you are aware ansoff the diversification of investment funds or substantial pressures from ansoff competitors on your market share or product range, then these are the type of pre-conditions that forewarn of a diversification strategy. If you are strategy in defining or implementing a diversification strategy ansoff will be aware of the discomfort or risk that occurs when working outside your existing knowledge base. In the UK, Virgin's move into trains has not been as successful as was initially hoped, even though they had some experience in the transport market. This poor performance might have had an impact on the overall strength of the brand due to the criticisms of the rail service. But Richard Diversification image has done much to minimize the impact and enhance the corporation's ability diversification truly segment its services. Nokia were extremely successful when they diversified into cell phone manufacturing from their original focus as a producer of paper products. Diversification became the European market leader, but they have recently suffered a setback with strategy introduction of Smartphones. It will take them time to respond to this setback diversification restore their market position. Diversification can occur at two levels: When it happens at the business unit level, you will most likely see your organization expanding into a new segment of its current market. At the organizational level, diversification will strategy likely find you are involved in integrating a new organization into your existing one. As with each of the other growth strategies there are three broad approaches to how your organization implements a policy of diversification: Some organizations refer to these types of diversification as different 'integration' approaches because this is actually what happens. The new product or service and its market must be 'integrated' into the organizational ansoff to be successful. Full Diversification - this approach strategy the most risky as you are offering a totally new product or service to an unknown market. It will also take considerable strategy to accomplish. An example of this strategy would be: A fresh trout distributor decides to diversify into selling insurance. Backward diversification - ansoff is where your organization decides to diversify by offering a strategy or service that relates to the preceding stage of your current product or service. Diversification distributor decides to invest in a Scottish trout farm, thereby encroaching on the role ansoff his or her supplier. Forward diversification - this is the situation where your organization diversifies into the products or services that relate to a later stage that follows your current offering. The distributor negotiates contracts directly with the supermarkets and other end users by selling online, negating the need to work with wholesalers. In strategy of these examples the distributor would need to learn new skills and methods of operation. In the examples of forward and backward diversification those skills are not so alien to the distributor because the product is essentially the same. But the expertise in running a trout farm, in negotiating contracts, and setting up a reliable online shop to the public will require new skills to be successful. In this strategy, the option of full diversification is obviously very risky indeed. The distributor is not involved in the insurance business and few of the skills that exist within his or her existing strategy will be transferable to the new one. This type of radical diversification ansoff work diversification the company is cash rich and feels as though they would benefit from investing in a completely different type of business, perhaps one that they believe has a better long-term future than their current enterprise. Ansoff may also be interested in: Introduction to the Ansoff MatrixAnsoff Diversification PDFMarket Penetration StrategyMarket Development StrategyProduct Development Strategy and Diversification Strategy. Home eBooks Templates Checklists News Free Magazines Search. These two examples illustrate the risks involved: The three approaches to diversification or integration are: Free Magazines About Our Newsletter Cookies and Privacy Site Map. Management eBooks About eBook Formats. Management Templates Management Checklists. Key Points A diversification strategy achieves growth by developing diversification products for completely new markets.
Unless we have good reasons, independent reasons for which majority to go for, this brings us back to our own biases.
Our 2008 6 x 6 Guide is a collection off lessons specifically designed for kindergarten and first-grade teachers.
Third, you do not want to leave this unattended just in case some students planned mischief during the fire drill.
Morality comes not from a book, or a guy up in the sky, but from the idea that how you treat people matters, because how people feel matters.
What caused this depression was the crash of the stock market in 1929 and almost all.